Although gin has ushered in terms of consumer awareness and appreciation of botanicals, other categories are now following suit. For proof, look no farther than the seemingly inexorable rise of non-alcoholic “spirits” made from plant distillates. Botanicals are already appearing in a wider range of products, including wine, beer, and surprise alcohol like rum.
Botanicals appeal to the developing trends
Many consumers, particularly Millennials, are prioritizing wellness and moderation in their purchase decisions. Reassurance and shelf appeal are provided by clean, pure components that do not compromise on taste. These goods, which are frequently presented in packaging that illustrates their botanical, natural constituents, are a stark contrast to the profusion of brightly colored, artificial flavor-laden items previously marketed to LDA (Legal Drinking Age) consumers.
Botanicals’ link with the ever-growing low- and no-alcohol category is helping some alcohol products. Rose petals, milk-thistle seeds (as a digestive tonic to help preserve the liver), St John’s Wort, and lime blossoms are among the functional, organic botanical ingredients advertised in these drinks to help treat anxiety, hypertension, and the common cold. A variety of new products claim to have environmental benefits by utilizing materials that would otherwise go to waste, such as citrus in Lowlander 0.0 percent.
Botanicals that are only available in specific locations or at specific times of year provide a particularly local or seasonal hook for customers, which also serves to reinforce these goods’ artisanal credentials. Seedlip Garden 108, for example, is named for the number of days it takes to seed, sow, and hand harvest peas, which is one of its primary distillates.
Stepping Beyond Gin
Some botanicals are polarizing, such as juniper, which is blamed for some people’s hatred of gin’s flavor. This has opened the door for spirits other than gin. Adding botanicals – except juniper – to categories like vodka could appeal to those looking for something different. Consumers can choose a spirit with the intricacy of gin without the bitterness of juniper because many botanical-led spirits are manufactured by re-distilling neutral spirits with specific botanicals. If brands don’t want to alienate customers, they must be careful about the level of flavor and botanical balance in their products.
Given the growing popularity of botanicals among consumers, it’s no surprise that plant-based flavors and ingredients are now appearing in a wide range of products. Though estimates on the number of plants fit for human sustenance vary, it is thought that over 300,000 are edible. However, only about 200 species are eaten internationally at the moment. The options for beverage creators are endless. In fact, Feragaia, the new alcohol “free spirit,” has gotten a lot of its botanicals from the water, which we might see more of in the future.
Infused with garden botanicals to create a beverage with a nuanced and lingering finish are some of the other spirits that have innovated with botanicals. The beverage was inspired by English country gardens and is meant to have the flavor and complexity of gin but without the juniper. A distillery has released floral white rum, which is an intentional departure from rum’s overwhelmingly sugary flavors.
Botanicals have a calming effect. Botanicals provide a physical attraction to folks who may not be familiar with or care about other components of beverage production, such as triple distillation or chill-filtration, for example. Their affiliation with low- and no-alcohol drinks also allows them to reach out to a customer base that values moderation and wellbeing, particularly when it comes to botanicals linked to health. Sustainable sourcing, such as employing components that would otherwise go to waste, can also help firms connect with customers who want items that are not just good for them, but also good for the environment.
Why Botanicals are becoming the first choice?
To begin with, drinking botanical spirits exposes your taste buds to a whole new world of delectable flavors that only nature can deliver. Try something new and expose your taste buds to a variety of natural botanic flavors. Also, by picking botanical spirits, you’re also helping ethical distillers like we spread the word about sustainable botanical alcoholic beverage production practices.
At Bab Louie, we cherish the natural environment that sustains our products, therefore we make a conscientious effort to maintain, improve, and grow these areas in return. And, as previously stated, we hand-pick all of our ingredients while out on a country stroll with a basket in hand, without the use of any automation.
Purity is at the heart of every bottle of botanical spirit. Handpicked flowers, leaves, berries, and other plant parts are distilled with local grain spirit and fresh highland spring water in our case, with a taste palate in mind. It takes a straightforward and straightforward approach. We at Bab Louie, don’t use an infinite list of chemicals or import substances; instead, we take a step back and let Mother Nature take control.
For More information: Bablouie & Co.