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Discover how Bab Louie & Co., India's first crafted bitters brand, is making waves in the beverage industry with its small-batch, handcrafted bitters made with Indian botanicals. Learn how their commitment to preserving the legacy of Indian herbs and spices is redefining the world of artisanal beverages. INTRODUCTION In a world saturated with mass-produced beverages, there has been a growing shift towards artisanal libations...

Non-alcoholic cocktails are made without any alcohol or with a very low amount of alcohol. They are a great option for those who do not consume alcohol, whether for personal or health reasons, and for those who want to enjoy a refreshing drink without the effects of alcohol. Non-alcoholic cocktails can be made using a variety of ingredients such as fruit juices, syrups, herbs,...

Non-alcoholic bitters are similar to alcoholic bitters in terms of flavor, but the main difference is that non-alcoholic bitters contain small to zero amounts of alcohol. Traditional bitters are made by steeping herbs, spices, and other ingredients in high-proof alcohol, which extracts their flavors and aromas. In contrast, non-alcoholic bitters are made using edible vegetable diluents like glycerine or a low-proof base, which extracts...

Cocktail Bitters are concentrated flavorings made from a combination of herbs, fruits, spices, and other botanicals that are used in small amounts to enhance the flavor of cocktails. They are typically added in drops or dashes to cocktails to give them depth, complexity, and balance. Bitters were originally developed in the 19th century as a medicinal remedy to aid digestion and cure various ailments....

Holi, the festival of colors, is a vibrant and joyful celebration of love and togetherness. This colorful festival is not just about smearing colors on each other's faces but also about relishing delicious food and drinks with your loved ones. Bab Louie & Co, a popular cocktail mixer brand, offers a range of exciting and unique flavors that are perfect for adding a twist to...

You guys might be wondering why anybody would want to add bitterness to their cocktail? Bitterness is the last thing anybody would want to taste. But bitters play an important role in bringing out the actual flavours of a cocktail. The Science behind Bitters? When we say flavour, it involves two aspects : the taste in our mouth and the smell in our nose....

  Do you like the nightlife? Does alcohol lift up your spirits? Well, then bartending is the right career option for you. Bartenders are the people who create new exotic flavors, visuals and textures for you to enhance your cocktail experience. With the diversifying technological changes and advancement, where career opportunities are being taken away by AI, new career opportunities are also booming. The...

You might think cocktail garnishes just as a pretty accessories added on to the drinks by bartenders to score a bigger tip. But garnishes are fundamental to many cocktails’ flavor and identity. They add a huge aesthetic element as well as aromatics and subtle flavors to the cocktails.  Why Are Garnishes Important? A Garnish is that ingredient in your cocktail which gives you a...