Blogs » Bitters India

Holi, the festival of colors, is a vibrant and joyful celebration of love and togetherness. This colorful festival is not just about smearing colors on each other's faces but also about relishing delicious food and drinks with your loved ones. Bab Louie & Co, a popular cocktail mixer brand, offers a range of exciting and unique flavors that are perfect for adding a twist to...

  Bab Louie & Co. being India's First Crafted Bitters . Bab Louie is on a mission  " Aiming to preserve the legacy of India Herbs , Spices & Culture " Did you just say bitters? Looking forward to buying some? Well, Bab Louie & Co. is for sure the absolute choice. Some of you must be wondering why Bab Louie & Co. ,...

When your day ends and you are completely bursted, nothing feels better than having some booze to temporarily drown your stress. What if we say there's an easy fix for your spices, barks, fruits, roots, flowers, leaves, and herbs. Bitters give your drinks complexity and depth of flavor. In the last few years, bitters have regained their rightful place on bar shelves; earlier there...

Have you ever wondered what makes a drink so appealing and yet so well-balanced? Bitters are what spices are to food in terms of drinks. Bitters, to put it simply, are a highly concentrated, flavorful spirit.  They're prepared by macerating or infusing a variety of fruits, herbs, and spices in high-proof alcohol. Bitters are used as an aromatic flavoring component in drinks and have...